We are creatives that get things done. Create once, use often.

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Our Story

Herd Represented is a creative agency that represents visual artists, connecting original talent with innovative commerce. Photographers, Filmmakers, Directors, Producers, Hair & Make-up Artists, Stylists, Retouchers and Editors.

The Herd was established with the mission to connect diverse visual talents with clients seeking authentic and high quality media assets, whether that be for corporate communication, social media, advertising campaigns, or sales activity and promotion. Our creative Herd includes specialists in hospitality, fashion, interiors, food and beverage, lifestyle, portraiture, corporate, travel, music, and celebrity.

Our artists are vetted for the quality of their out-put, as well as their on-set professionalism and efficient follow through. Our creatives are strong artists in their own right, maintaining professional photo and film practices. Herd Represented supplies an additional support network that enables our artists to realize ambitious project on a large scale, for international and recognized leaders of industry.

From tackling complex logistics, international location scouting and on the ground production, sourcing and navigating bureaucratic systems.

Herd Represented is a trusted partner for businesses that require smooth operations for sophisticated global campaigns.

We take pride in going the extra mile for our clients. We’re creatives that know how to get things done.

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Meet the team

Tyson Sadlo - Creative Director

Co-Founder of Herd Represented, and international photographer, Director and producer. You could say I’ve been a traveling nomad since birth. I was born in the jungles of Papua New Guinea, before moving on to Australia as a young boy. After establishing myself as a photographer in Australia I moved to London, working on the field covering commercial advertising, corporate, lifestyle, celebrity portraiture, and hospitality. Eventually love brought me to Italy, where I now live with my wife and three energetic young children ! We are a family that travels, and I split my time between London and Milan, managing the Herd Represented portfolio of creatives and global projects.

Jo Perry - Director & Accounts

Co-founder of Herd Represented - and the person that makes the impossible possible. Before foraying into the world of photo and film production, I worked in international shipping and logistics. Whether sourcing a 747 Jet in the middle of a global crisis, or a fleet of exotic birds for a princess, I know how to pull the strings and navigate channels to create some truly unforgettable campaigns. I manage the Herd Represented project budgets, and also mentor our budding talent, giving them tools and resources to succeed in the field and meet our clients demands.

Naz Muessel - Marketing

I am a Native New Yorker with a life long love for Italy, having spent all of my childhood summers in Italy. After working in the world of branding and design, I moved to Milan to study experience and design marketing at SDA Bocconi, in partnership with LVMH. I stayed in Milan because I wanted to use my voice to communicate on the wonders that Italy has to offer- with a fresh, authentic, and contemporary approach. I am particularly excited when working on projects tied to locations - whether that be hospitality, food or agriculture.

Lee Wilson - Digital Designer

A British designer specialising in all things digital, be it branding or web design. His handy work can be seen across the pages of this very site, single-handedly creating the brand, as well as designing and building the website.

Nicola Onnis - DOP & Editor

Herd Represented In-House Editor. I studied communications, and went on to get a Masters in Film Direction from Barcelona Cinema School. I combine an understanding of communications and marketing with classical film training. With Herd Represented I’ve worked on a range of high profile films and campaigns, including works for our multi-national industrial clients as well as a roster of our luxury hospitality clients. In my free time I work on short films — I recently shot and produced a short horror film that one best ‘meta-short film’ in the Sabadell Horror Film Festival.

Valentina Davì - Social Media

Herd Represented data weirdo. I was born and raised in Italy, a country I love in all of its forms. After graduating in Economics for Arts I moved to Data Analysis, as I am eager to learn and fascinated by whatever is complex and layered. That's when I joined Herd Represented and found out that I didn't need to choose between the rational and the creative side of myself, I could just do both! I get particularly excited about food-related campaigns, as I think food is a very important component of people's culture (mine for sure).

Théo Grainzevelle - Producer

Herd Represented's Producer on the field based out of East London. (The guy holing the Umbrella) Before joining Herd Represented, I worked in marketing for Olam, a multi national agriculture firm and longtime Herd Represented client. I bring together an understanding of marketing from the client side, as well as film and production know how. I am particularly excited about projects centered around environmental causes, and have worked with brands and institutions highlighting environmental protection and preservation. My recent commercial works have been for Olam, Cova, and Kasanka National Park.

Sophia Castiglia - Designer

I was raised by parents that love Art. From an early age you'd have seen me wandering around painting, pictures and posters of famous artists from all over the world. I lived in the UK for a couple of years then I moved back to Italy to study Graphics Design. I'm in love with photography and in my spare time I have fun shooting with an old film camera that I always bring with me. Here at Herd Represented I love being part off the team and getting involved with all the images and content created by the creatives. One day I would love to set up my own magazine.